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May 2026 Issue of RV Executive Today


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Table of Contents

10 The Modern Dealership Tech Stack (Without the Overwhelm)
How RV dealers are simplifying systems to improve lead response, follow-up, and conversions.

12 Dealer Registration Open, Keynote Speaker Announced for the 2026 RV Dealers Convention/Expo
Registration opens for the 2026 Convention/Expo and keynote speaker Curt Steinhorst is announced.

14 Technology Should “Strengthen, Not Replace Core Processes”
New research shows how dealers can use AI and digital tools without losing sight of fundamentals.

18 RV Rental Association Survey: RV Rental Demand Strong Heading into Summer Travel Season
RV rental demand remains strong as operators report healthy summer booking trends.

24 FTC Expectations Are Rising: What RV Dealers Need to Get Right
Compliance experts outline the pricing, advertising, and disclosure practices regulators are targeting.



ALSO
20 From Risk Management to “Hidden Wealth” – The Reinsurance Account You Built
22 Latest Data on RV Customer Satisfaction with Dealership Sales and Service Performance
26 Fixed Operations Absorption: The Risk Metric Executives Can’t Afford to Ignore
28 Leadership Is… Consistency
30 I’ll Take the Small Pizza… Said No One. Ever.
32 Care Camps Foundation Announces 2026 Compete for Kids Campaign



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RV DEALERS ASSOCIATION (RVDA)

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Fairfax VA 22030
P: (703) 591-7130
F: (703) 591-0734

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