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March 2026 Issue of RV Executive Today


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Table of Contents

10 Parts Naming Convention: A Framework for Consistency and Efficiency
A white paper outlines how standardized parts naming can reduce errors, improve searchability, and streamline collaboration across the RV supply chain.

12 RV Fixed Operations Today: A Subscription Resource Built for the Modern Dealership
RV Fixed Operations Today website and mobile app provide tools, training resources, and certification preparation to help dealerships strengthen service and parts operations.

14 Dealers Report Strong Interest at Early-Season Shows
Dealers across the country report encouraging attendance and buyer interest at early-year RV shows despite broader market uncertainty.

18 2025 Retail Market Share: Forest River Dominates in Towables, THOR Motor Coach in Motorized
New retail sales data highlights the leading RV manufacturers across travel trailers, fifth wheels, and motorized segments.


ALSO
15 ORR Provides Recommendations to Make America Beautiful Again Commission
16 Save the Date: RV Dealers Convention/Expo Returns to Las Vegas, November 9-13
20 Much All-Electric Tow Vehicle Production Halted, But Options Remain
22 Murder at Work: When an Employee Takes “Raising the Bar” Literally
24 Leadership Is… (Part 2)
26 Convenience vs. Clarity: What RV Dealers Should Really Know About Bundled Advertising Services
28 Building Operational Clarity: Why Early Collaboration Matters in Modern RV Workflows and Can Improve RECT
30 Latest Data on RV Customer Satisfaction with Dealership Sales and Service

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