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June 2026 Issue of RV Executive Today


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Table of Contents

10 2026 Financial Benchmarks
A look at dealership profitability, margins, expenses, and other key metrics from 2025 to help dealers compare performance and identify trends.

14 RV Dealers Report Small Profit in First Quarter 2026
First-quarter benchmarking data shows modest profitability gains, improving margins, and continued pressure from expenses and floorplan costs.

18 Campers Still Want to Get Outdoors — but Economic Pressures Persist
Fuel prices, weather challenges, and changing travel habits are affecting campground demand, but industry leaders remain optimistic about long-term interest in RV travel.

22 Leadership Is… Quiet
Dustin Kaehr explores the impact of “silent leaders” and why the most influential team members often lead through consistency, trust, and example rather than volume.

23 Why Cross Training Fixed Operations Staff Is Becoming Essential for Today’s RV Dealerships
Cross-training helps dealerships improve efficiency, reduce bottlenecks, strengthen employee retention, and create a better customer experience.


ALSO
16 KOA’s O’Rourke and Winnebago’s Happe Outline Intersection of Health and the Great Outdoors
20 RVRA Survey Uncovers Opportunities, Challenges
24 Can Your DMS Influence Your AI Search Results?
26 The Triple Threat

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RV DEALERS ASSOCIATION (RVDA)

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