December 2022 Issue of RV Executive Today


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Table of Contents

10 Meet 2023 RVDA Chairman Nathan Hart of Walnut Ridge Family RV Sales
After being elected as RVDA’s Chairman, Nathan Hart talked about his career in the RV business, and the opportunities and challenges facing RV dealers in a changing market.

 
1 4 A Tough Choice: Whether or Not to Install EV Chargers at RV Dealerships
With current EV technology, dealers are faced with the difficult decision of whether or not they should invest in charging stations at their dealership.

 
16 New Go RVing Study Outlines Consumers’ “Path to Purchase”
The Path to Purchase Study, conducted by IPSOS, illustrates the purchase experience focusing on three groups – owners, intenders, and abandons. The results of the study identified “moments that matter, pain points, and moments of delight throughout the purchase journey” and offers recommendations to improve the buying process.

 
26 Non-GMO Dealerships
Tom Kline of Better Vantage Point details how by managing and overseeing internet complaints, dealers can minimize risks and increase revenues.

 
30 FTC Extends Deadline for Compliance with Some Changes to Financial Data Security Rule
The Federal Trade Commission (FTC) has announced it is extending by six months the deadline for companies to comply with some of the changes the agency implemented to strengthen data security safeguards financial institutions must put in place to protect their customers’ personal information.
 
ALSO
18-25 Highlights from the 2022 RV Dealers Convention/Expo
31 Consider a Year-End Donation to RVDA’s RV Learning Center