Valerie Ziebron to Focus on Dealership Best Practices During RVDA Convention/Expo Workshops

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(Fairfax, VA) Industry consultant Valerie Ziebron is known for her “golden nugget best practices” and tangible takeaway tools that help employees be proactive and set up the entire dealership up for success. She will be presenting a trio of workshops at the RV Dealers Convention/Expo.

The Convention/Expo will take place Nov. 11-15, at Paris Las Vegas and is sponsored by RVDA of U.S., RVDA of Canada, and the Mike Molino RV Learning Center.

Ziebron is president of VRZ Consulting which has been in business for more than three decades helping OEMs and dealerships of all sizes. The company’s mission is to increase customer loyalty and dealership profitability while reducing job stress.

During her first presentation at 11 a.m. Nov. 14., she will host “Upper Management’s Role in Service Success” as part of the fixed ops and dealer/gm education tracks.

In this session, attendees will:

  • Learn the key differences between sales and service workers – and how to adjust your leadership style to better communicate with and motivate them
  • Uncover some of the biggest opportunities for upper management to strengthen shop efficiency and employee satisfaction
  • Explore the most vital shop metrics –why they matter and what can be done to support excellent results with greater consistency


Next, at 12:15 p.m. Nov. 14, Ziebron will cover “Tune Up Your Shop for Maximum Performance” as part of the fixed ops track.

Learning objectives:

  • What you can do to keep your shop running smoother while optimizing efficiency
  • How to get more out of your shop without adding more staff
  • No-cost tools that can drastically improve the bottom line for every department


Then, at 1:30 p.m. Nov. 14, she will present “Recalibrate Your Selling Mindset” in the business innovation track. This workshop will help dealers shake out of survival mode and position themselves for optimum success in 2025.

Learning objectives:

  • Understand the relationship between your thoughts and your results
  • Practice ways to develop and maintain your positive thoughts – even through tough patches
  • Assess your current sales mindset


About the RV Dealers Convention/Expo
The convention allows North America’s top dealership personnel to forge valuable connections with peers, industry leaders, and potential business partners in the Expo. Dealership professionals can expand their network and gain insights from the best in the RV industry.

The dealer-organized RVDA Convention will provide an in-depth look into the current sales landscape. Attendees will have access to valuable resources to optimize all departments within a dealership, including fixed operations.

To register for the 2024 RV Dealers Convention/Expo click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn, and X.

Companies interested in partnership, sponsorship, exhibiting, and Vendor Training +Plus opportunities can contact Julie Newhouse at (703) 364-5518 or email jnewhouse@rvda.org.