Rich DeLancey

Level 5 Advertising
www.level5advertising.com


The VP of Digital Marketing at Level 5 Advertising, Rich DeLancey is a digital advertising specialist who generates real leads for clients in the Automotive, RV, and Power Sports fields. Rich works with over 300 dealerships in the United States and Canada, including 10 of the RV Business Top 50. DeLancey has over 20 years of sales experience across traditional and digital mediums. Rich has spoken for many renowned organizations such as NADA, Digital Dealer, NIADA, AutoCon, RVDA, National Association of Broadcasters and the Radio Advertising Bureau.

What's New in Digital and Why Should My Dealership Care?

Thursday, November 9
2:00 - 3:00 p.m.

Rich DeLancey
Level 5 Advertising

Workshop Preview

Digital has changed more in the last 12 months than it did in the four years before that. If you are having trouble keeping up, you are not alone. Even the biggest “digital geeks” are having trouble staying on top of all of the new technology. This seminar will bring you up to speed on the the latest changes and how they impact your dealership. While SEM, SEO, RLSA, and more will be discussed, there is no IT degree required for this presentation. This is a plain spoken, easy to understand explanation of what new technologies you can use to sell more RVs, accessories and service repair orders.

During this workshop, attendees will learn:
  • New digital mediums that exist for dealers
  • How to use the mediums to drive more leads
  • How to prioritize the new mediums in order of importance